wordpress seo

Tourist chiefs announce marketing campaign

Posted by Sara | Marketing | Tuesday 5 April 2011 5:20 am

Tourist chiefs announce marketing campaignA £5 million international marketing campaign has been announced by Tourist chiefs to help lure foreign visitors back to Britain.

In the wake of terrorist attacks, the numbers from America alone plunged about 60 percent in September.

From Dailymail.co.uk:

“Timing is critical if we are to maintain and raise Britain’s profile as a desirable tourism destination,” said the BTA’s chief executive Jeff Hamblin.

He went on: “Our recent visit to New York proved to us that there is still a strong market for international travel when the time is right.”

The authority’s campaign centres on what are perceived to be Britain’s four key strengths – great countryside, great heritage, great cities and great sport.

The other countries being targeted are Germany, France, Belgium, Ireland, The Netherlands and Canada.

Key tourism companies, including airlines and hotels, have pledged to work in partnership with the BTA to address the challenges now faced by the UK inbound industry.

The announcement of the initiative follows the publication yesterday of the BTA’s 2000-01 annual report, in which the authority said that the terrorist attacks and the effect of the foot-and-mouth crisis would result in a £2.5 billion dip in overseas tourist revenue in 2001.

The United States of America is one of the seven international markets that the British Tourist Authority is targeting in the campaign.

Tags: , , , , , , , , , , , ,

Why Blogging rules the Business World?

Posted by Sara | Blogging | Tuesday 1 June 2010 1:12 am

Bloggers’ spree!If you, as a business owner or online marketer, have been left been amazed by the power of blogging, especially corporate blogging, you must surely be reading this piece of information.

In today’s times, blogging has proved to be a savior of small businesses that have previously struggled to make a mark in terms of marketing due to their budgetary limitations, but not any more!

From Bloggersandmarketers.com:

Blogging has become one of the most prolific ways to divulge one’s thoughts today. This becomes evident from the fact that today it is considered to be one of the most popular tools of social marketing among not only individuals but corporates as well. This indeed has converted market places on the web to dynamic mediums of exchange rather than mere static junctions of information.

The opinions voiced by consumers itself becomes a tool of promoting the product,not to mention its impact on the community. One of the best examples in this regard is that of US Federal Trade commission which is considering to frame rules for bloggers to follow while working with marketers. This clearly shows how eminent has the relationship between bloggers and marketers become and how seriously is this being taken from the authorities.

With increasing number of PR firms heading towards hiring bloggers is another fine example, telling how important have marketers started considering this tool of promotion. So what is it that is making bloggers’ demand soar high among marketers? Well, to put it in simple words, it is the transparency of the content that one maintains in a blog that makes people, hover around for attention. Posts written for some sort of compensation also come with honest opinions for they know that anything less than that will not be entertained.

It is for these and many more reasons that blogging is ruling the world and will continue to do so in the times to come.

Tags: , , , , ,

Web 2.0 Marketing Testimonial by Top Social Media Consultant Nathan Salmon

Posted by Sara | Video | Friday 12 February 2010 7:35 am

Nathan Salmon, top social media consultant, talks about Web 2.0 marketing testimonial in this YouTube vide, which is a rich source of learning for any one in the segment of social marketing.

Tags: , , ,

Social Marketing Tips – Thomas Power’s Law of Big Numbers

Posted by Sara | Video | Monday 8 February 2010 7:09 am

The YouTube video is a must-see for every one looking to gain complete access to social marketing tips and strategies. This video can easily be termed as a good watch for all who are looking to explore new opportunities in the world of social marketing.

Tags: , ,

Social Marketing Tips – Part 2

Posted by Sara | Video | Friday 29 January 2010 7:24 am

If you are enjoying a career in the world of social marketing, this YouTube video is a must-watch for you. The video offers great tips on social marketing for marketing sites such as Twitter, Facebook, and LinkedIn.

Tags: , ,

Blog and Opinion

Posted by Sara | Online Presence | Thursday 16 July 2009 2:25 am

Looking for expert advice on online marketing, web presence, or blogging? Finding new ways for raising your child? Get it all here on Blogandopinion – your one-stop source for reliable guidance on matters pertaining to your personal and work life. Find educative articles, blogs, business quotes, and YouTube videos on link building, best marketing approach, honest marketing, search engine optimization, SEO tactics, social marketing, secrets of online marketing, and how to turn your business website friendly to search engines. Find effective ideas on how to motivate the young minds, child psychology, how to make your child respect you, and how to handle demanding child behavior. Get peace at home and excel at the workplace by accessing our daily updated site, which is all about helping and guiding you so that you can deliver when it is most needed.

Tags: , , , , , , , , , , , , , , , , , ,