Blogandopinion is pleased to announce that Buy-expo.com has emerged as the Best Site on Online Marketing in its recently concluded independent survey.

Buy-expo won this award on the basis of its continued dedication to educate site visitors on subjects like search engine optimization, online presence, offline marketing, small business marketing, data security, and privacy laws.

Tags: data security, offline marketing, online marketing, Online Presence, privacy laws, search engine optimization, small business marketing

In this YouTube video on online marketing, Seth Godin talks about the power of permission-based email. Godin talks how your business can benefit from social media and why should be friendly to Google.

Tags: Google, online marketing, Social Media, YouTube video

A £5 million international marketing campaign has been announced by Tourist chiefs to help lure foreign visitors back to Britain.

In the wake of terrorist attacks, the numbers from America alone plunged about 60 percent in September.

From Dailymail.co.uk:

“Timing is critical if we are to maintain and raise Britain’s profile as a desirable tourism destination,” said the BTA’s chief executive Jeff Hamblin.

He went on: “Our recent visit to New York proved to us that there is still a strong market for international travel when the time is right.”

The authority’s campaign centres on what are perceived to be Britain’s four key strengths – great countryside, great heritage, great cities and great sport.

The other countries being targeted are Germany, France, Belgium, Ireland, The Netherlands and Canada.

Key tourism companies, including airlines and hotels, have pledged to work in partnership with the BTA to address the challenges now faced by the UK inbound industry.

The announcement of the initiative follows the publication yesterday of the BTA’s 2000-01 annual report, in which the authority said that the terrorist attacks and the effect of the foot-and-mouth crisis would result in a £2.5 billion dip in overseas tourist revenue in 2001.

The United States of America is one of the seven international markets that the British Tourist Authority is targeting in the campaign.

Tags: Blog Opinion, Business Opinion, business website, international markets, international travel, internet marketing, marketing campaign, online business, online marketing, Online Marketing and Opinion, Reviews and Opinion, social marketing, Your Opinion

The world of online marketing is on a changing spree these days. Consumers are empowering themselves to make informed decisions, thanks to social media.

Thoughts are shared, debated, and dissected all over the world before a decision is being taken. The online platform has been helping consumers to make choices on the global experience of a product. Times are changing and for the better for consumers.

From Economictimes.indiatimes.com:

What has changed?

To begin with, the source of control is shifting dramatically. It is moving more rapidly to the consumer. The internet is quite like swapping stories around a campfire, only fizzier and better. A recent study of 475 active online consumers revealed that 91% of consumers rely on the Web to get current news or information and about 60% personalise their home pages by adding features like specific content feeds or RSS. Nearly 70% of these consumers read blogs regularly and about 67% regularly watch videos online. The fact is that the internet promises and delivers the fizziest array of entertainment and the most intense amount of information on any subject, with a degree of informality that represents true freedom and liberation for the consumer.

And not just that. Today, considering that the young consumers are becoming increasingly immune to clichéd prime-time television advertising and prefer to spend intimate, one-to-one time with their PCs, truly makes the internet the ‘hottest real estate’. The global economy has also made the notion of personal intellectual space a reality. And while we still lounge with the Sunday paper, the almost second-by-second frenzied analysis of relationship status on Facebook profiles faces us as a stark truth.

It has, therefore, become important for brands to come out of their comfort zones and stand the test of scrutiny based on buzz, opinion polls, and evaluations.

Tags: content feeds, Facebook, online marketing, opinion polls, Social Media, watch videos online

Tom Leung, Business Product Manager for Google Website Optimizer, talks about the changes in online marketing strategies and how this form of marketing has moved from clicks to conversions. This YouTube video helps viewers in using controlled online experiments for increasing conversion rate of their websites.

Tags: conversion rate, Marketing, online marketing, online marketing strategies, YouTube video

When it comes to promoting the prospects of an online business, most business owners fail to realize that marketing is not just online marketing alone and offline marketing is as important as its online counterpart in promotion of a business. Read on!

If you are running an online business and promoting your business only before online customers then you are losing some great marketing opportunities. It is well know that almost 72 percent of customers are on the web but can you really afford to miss the remaining 28 percent? You surely will not want to, and this is the reason why you need to advertise online as well as offline.

In addition to promoting your business online, promote your business offline with radio and newspaper advertising. No matter how much people (read customers) prefer the web, they still find enough time to switch on the radio and read the newspaper and this is the time and options you need to take benefit from.

You will be happy to know that radio stations, nowadays, stream their programming on the web as well. This means that the medium of radio advertising can help you offline as well as online. Moreover, they help you reach the local audience (most of your customers will surely be the locals) without you putting any burden on the marketing and advertising budgets. Newspapers, on the other hand, have a mass appeal (caters to local, state, and even international audience) and newspaper advertising is one of the cheapest ways to promote your products and services.

All these benefits mean that you have nothing to lose and everything to gain when you opt for radio and newspaper advertising. Complement offline advertising with online advertising and see the difference by yourself!

Tags: advertise online, advertising, Marketing, newspaper advertising, offline advertising, offline marketing, online advertising, online business, online marketing, radio advertising