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The cost of government spin has rocketed by as much as 43 percent in a single year.

Despite the deepening recession, more than 540million pounds was spent on advertising and marketing in the year to March.

From Dailymail.co.uk:

Official figures, slipped out as MPs concentrated on the swine flu epidemic, showed spending on television, press and radio advertising grew by 35 per cent to 211million pounds.

Digital marketing, which includes the internet, soared by 84 per cent to 40million pounds.

Other costs included ‘news and PR’, which rose by 52 per cent to 40.9million, while live events to spread government messages nearly trebled to 34.3million pounds.

Mark Lund, the chief executive of the Central Office of Information, which co-ordinates government advertising, marketing and communications, said: ‘ Government campaigns can help save lives and save money.

The huge rise was blamed on the cost of high profile ‘nanny state’ campaigns to tackle obesity, smoking and climate change.

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The Toronto-based agency, Cundari, has been assigned as lead brand strategy and creative agency for the Richard Ivey School of Business at University of Western Ontario.

Stephanie Brooks, Ivey’s director of marketing and recruitment, said, “There is an incredible sense of momentum at Ivey right now and we are excited about working with Cundari to better communicate that success.”

From Financialpost.com:

Cundari has been assigned as lead brand strategy and creative agency for the Richard Ivey School of Business at University of Western Ontario. “There is an incredible sense of momentum at Ivey right now and we are excited about working with Cundari to better communicate that success,” said Stephanie Brooks, Ivey’s director of marketing and recruitment. “Cundari’s evident culture of innovation is a great fit for us and we look forward to this new partnership.”

The Toronto agency has worked with many educational institutions including George Brown College, University of Guelph, Centennial College, Mount Royal University, University of Toronto, York University, and University of Windsor.

Reckitt Benckiser, the household goods giants, said a major marketing drive paid off after annual profits lifted 23 per cent to £1.9billion last year.

Well-known brands including Nurofen and Strepsils performed strongly after it increased media spending to 11.1 per cent of all revenues, according to Reckitt.

From Dailymail.co.uk:

Highlights of the year for Reckitt included strong sales of Dettol as swine flu fears caused a surge in demand for anti-bacterial and virus products – helped by the marketing drive as the firm also benefited from cheaper advertising rates during the recession.

Revenues across the health and personal care division increased 14 per cent to £2.08billion. It is hoping for further growth though product launches this year, including the introduction of Strepsils in tube packaging and the launch of its Lysol no-touch hand soap system.

The group said its strong showing reflected good performances across its 17 so-called ‘powerbrands’, which also include Cillit Bang and Vanish.

The firm, which traces its roots back to 1823, was formed by a merger of Reckitt & Colman and Benckiser in 1999.

Shares were more than 2 per cent higher today.

This was despite Reckitt disclosing that the uncertain timing of generic competition to its Suboxone heroin substitute in the United States meant it would not provide targets for total group revenues in 2010.

Keith Bowman, an equity analyst at Hargreaves Lansdown Stockbrokers, said: ‘Reckitt has again delivered profits at the high end of analyst forecasts, although uncertainties going forward continue to build.

‘Whilst a trusted formula of product innovation and heavy advertising is driving sales, the loss of a key patent and likely generic competition for the company’s pharmaceutical offering is providing some caution.’

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If you want to reap and maximize the true benefits of marketing, you can match an advertisement to a web page’s content or make it stand unique by adding eye-catching pop-up graphics and video. But a combination of the two marketing strategies is never recommended.

Avi Goldfarb, an associate professor of marketing at the Rotman School of Management, who wrote the paper with Catherine Tucker of MIT’s Sloan School of Business, said a combination of targeting and visible ads do not work.

From Sciencedaily.com:

The study, which will be published in a forthcoming issue of Marketing Science, used data from nearly 3,000 web advertising campaigns across a wide variety of product categories. It found that high-visibility ads were associated with better consumer recall, while content-linked ads led to higher consumer purchase plans. But although consumers still had good recall when the strategies were used together, their purchase intentions were worse than if the ad had not been particularly visible at all.

The effect was strongest in more private product categories — such as financial products — and among consumers who declined to offer information about their incomes when asked in an online survey. The results may explain the unexpected success of Google AdSense, says the study, which uses unobtrusive text-based ads that are tied to a webpage’s content.

At $6 billion U.S. in revenue a year, Google Adsense generates more than half of the total online display market, worth about $11.2 billion.

Goldfarb remarked that the results suggest that privacy is important in something of a subtle way in online advertising.