Guide to Online Marketing

Posted by Sara | Video | Wednesday 13 April 2011 5:20 am

In this ultimate marketing guide for beginners, you will be accessing quick and easy method to find what sells online. This YouTube video highlights internet marketing strategies and tools that can be used to create profitable internet businesses.

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Some online ads can get too close for comfort

Posted by Sara | Opinion | Saturday 19 June 2010 1:34 am

Some online ads can get too close for comfortIf you want to reap and maximize the true benefits of marketing, you can match an advertisement to a web page’s content or make it stand unique by adding eye-catching pop-up graphics and video. But a combination of the two marketing strategies is never recommended.

Avi Goldfarb, an associate professor of marketing at the Rotman School of Management, who wrote the paper with Catherine Tucker of MIT’s Sloan School of Business, said a combination of targeting and visible ads do not work.

From Sciencedaily.com:

The study, which will be published in a forthcoming issue of Marketing Science, used data from nearly 3,000 web advertising campaigns across a wide variety of product categories. It found that high-visibility ads were associated with better consumer recall, while content-linked ads led to higher consumer purchase plans. But although consumers still had good recall when the strategies were used together, their purchase intentions were worse than if the ad had not been particularly visible at all.

The effect was strongest in more private product categories — such as financial products — and among consumers who declined to offer information about their incomes when asked in an online survey. The results may explain the unexpected success of Google AdSense, says the study, which uses unobtrusive text-based ads that are tied to a webpage’s content.

At $6 billion U.S. in revenue a year, Google Adsense generates more than half of the total online display market, worth about $11.2 billion.

Goldfarb remarked that the results suggest that privacy is important in something of a subtle way in online advertising.

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Quotes for Businessmen and Executives

Posted by Sara | Marketing | Tuesday 8 June 2010 6:25 am

Quotes for Businessmen and ExecutivesIf you want to put your business on the path of prosperity or reap optimum benefits of marketing strategies, this blog on quotes for businessmen and executives will be useful to you in more than just a way.

A cardinal principle of Total Quality escapes too many managers: you cannot continuously improve interdependent systems and processes until you progressively perfect interdependent, interpersonal relationships. – Stephen Covey

Anyone who has lost track of time when using a computer knows the propensity to dream, the urge to make dreams come true and the tendency to miss lunch. – Tim Berners-Lee

Do more than is required. What is the distance between someone who achieves their goals consistently and those who spend their lives and careers merely following? The extra mile. – Gary Ryan Blair

Economic depression cannot be cured by legislative action or executive pronouncement. Economic wounds must be healed by the action of the cells of the economic body – the producers and consumers themselves. – Herbert Hoover

All men dream, but not equally. Those who dream by night in the dusty recesses of their minds, wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act on their dreams with open eyes, to make them possible. – T. E. Lawrence

Dreams pass into the reality of action. From the actions stems the dream again; and this interdependence produces the highest form of living. – Anais Nin

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Rewarding advice on smart marketing by Charlie Cook

Posted by Sara | Marketing | Thursday 18 March 2010 1:37 am

Rewarding advice on smart marketing by Charlie CookAre you running a business that gets leads but unable to close sales? Want to cut advertising costs to a significant extent? Keen to stay ahead of the competition and increase your profit margins? Download the new profit rules at “The New Profit Rules – 8 Rules You Must Know to Prosper in the New Economy” by Charlie Cook and get complete and uninterrupted access to top small business marketing strategies in no time.

Find new, creative, and rewarding ways to stimulate sales in the short as well as the long run. This book is a real eye-opener for business owners and marketing executives who have long been experimenting with no or little success. Not only easy to read, this book precisely highlights the truth behind smart marketing.

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