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Three Digital Marketing Strategies You Should Use In 2015

Posted by Brad Duchaine | Marketing | Saturday 28 February 2015 5:51 am

As 2015 gains momentum, more and more businesses are striving to exceed the conversion rates they attained the previous year. If this is your professional objective, you should know that utilizing sound digital marketing principles can help you accomplish your goal. To get your conversion rates rising like you want them to, be sure to make use of these three strategies:

Three Digital Marketing Strategies You Should Use In 2015

1. Use One Digital Marketing Company For All Services.

One of the problems that many business owners run into when they start to use digital marketing strategies is that they use too many companies for different tasks. In some cases, a business might hire one company to handle their web design, another company to implement their social media marketing campaign, and a third company to cover their search engine optimization strategic plan. This makes the digital marketing process too complex. Instead of hiring multiple companies to complete various tasks, consider the value of using just one company to handle all of your needs. For example, a digital agency like Solid Cactus can implement call center services, web design and development strategies, email marketing services, social media optimization, and comparison shopping management for you.

2. Use Share Buttons On Your Blog.

As 2015 gains momentum, more and more business owners are recognizing the power of Share Buttons. With Share Buttons, visitors who come to your blog can share your posts with everyone in their social networks with a simple click of the button. This way, information about your brand can be broadcasted to hundreds and even thousands of people in a matter of moments. Thus Share Buttons are a great way for you to enlist your audience to advertise on your behalf.

3. Invest In Infographics.

Now as always, content is king in the world of digital marketing. However, what makes content worth reading to online audiences has changed. These days, more and more readers are looking for content that can be quickly scanned in order to extract the specific piece of information they want from it. In the past, the use of textual elements like bullets and numbered lists was an effective way to make content scannable. Now, however, infographics are a much more exciting and informative option. Infographics are colorful images that display statistical data and interesting facts about specific topics. By including them in your content, you can attract and retain the attention of your target market.


Business owners who are ready to experience ongoing growth and a stronger online presence in 2015 should note that sound digital marketing is the key to success. By using some or all of the online advertising techniques discussed above, you will likely find that your business attains the type of mind-blowing conversion rates you’ve been seeking.

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Small Traders Urged To Enhance Online Presence

Posted by Sara | Online Presence | Thursday 20 December 2012 4:52 am

During a recent briefing by top officials of Internet giant Google, it is time to start changing directions if the growth strategy of your company does not involve building a strong online presence. The reason provided was because your company faces the very real possibility of eating the dust left behind by more aggressive competitors that are embracing the power of the World Wide Web.

Small Traders Urged To Enhance Online Presence

Google predicted that between 2012 and 2015, 500 million new users from emerging markets—including the Philippines- will go online and this represents a potential for all companies online.

The World Wide Web was transforming small businesses as they now realize that their market can be quickly and affordably expanded beyond their home country by just being present online, thus they are diversifying their operations to include the Internet, said Ghislain Le Chatelier, regional head for small and medium businesses in Southeast Asia.

“Digital marketing helps small businesses look big. It allows them to scale, expand their reach and have access to new countries, new clients and markets. It also allows firms to be very efficient in terms of targeting customers,” says Le Chatelier.

Le Chatelier says Google is thus on hand to show that going online is not as difficult as small and medium firms may think. “Once they are online, they can join a four-week success plan to build and grow their business. SMBs can reach out to business partner teams in their home country that will help them expand, optimize and grow their online presence,” says Le Chatelier.

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Spin bill of Labour rockets by 43 percent in one year

Posted by Sara | Marketing | Thursday 2 June 2011 2:36 am

Spin bill of Labour rockets by 43 percent in one yearThe cost of government spin has rocketed by as much as 43 percent in a single year.

Despite the deepening recession, more than 540million pounds was spent on advertising and marketing in the year to March.

From Dailymail.co.uk:

Official figures, slipped out as MPs concentrated on the swine flu epidemic, showed spending on television, press and radio advertising grew by 35 per cent to 211million pounds.

Digital marketing, which includes the internet, soared by 84 per cent to 40million pounds.

Other costs included ‘news and PR’, which rose by 52 per cent to 40.9million, while live events to spread government messages nearly trebled to 34.3million pounds.

Mark Lund, the chief executive of the Central Office of Information, which co-ordinates government advertising, marketing and communications, said: ‘ Government campaigns can help save lives and save money.

The huge rise was blamed on the cost of high profile ‘nanny state’ campaigns to tackle obesity, smoking and climate change.

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