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Why Blogging rules the Business World?

Posted by Sara | Blogging | Tuesday 1 June 2010 1:12 am

Bloggers’ spree!If you, as a business owner or online marketer, have been left been amazed by the power of blogging, especially corporate blogging, you must surely be reading this piece of information.

In today’s times, blogging has proved to be a savior of small businesses that have previously struggled to make a mark in terms of marketing due to their budgetary limitations, but not any more!

From Bloggersandmarketers.com:

Blogging has become one of the most prolific ways to divulge one’s thoughts today. This becomes evident from the fact that today it is considered to be one of the most popular tools of social marketing among not only individuals but corporates as well. This indeed has converted market places on the web to dynamic mediums of exchange rather than mere static junctions of information.

The opinions voiced by consumers itself becomes a tool of promoting the product,not to mention its impact on the community. One of the best examples in this regard is that of US Federal Trade commission which is considering to frame rules for bloggers to follow while working with marketers. This clearly shows how eminent has the relationship between bloggers and marketers become and how seriously is this being taken from the authorities.

With increasing number of PR firms heading towards hiring bloggers is another fine example, telling how important have marketers started considering this tool of promotion. So what is it that is making bloggers’ demand soar high among marketers? Well, to put it in simple words, it is the transparency of the content that one maintains in a blog that makes people, hover around for attention. Posts written for some sort of compensation also come with honest opinions for they know that anything less than that will not be entertained.

It is for these and many more reasons that blogging is ruling the world and will continue to do so in the times to come.

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Get Blogging!

Posted by Sara | Blogging | Wednesday 16 September 2009 1:21 am

Get Blogging!Get Blogging’ is what we hear every person and organization hailing now a days. You could say it is the mantra of the season. But for how long will this season last is something we all need to know.

Well the kind of wings that blogging has rendered to its bloggers is something this world has never seen. The space to share one’s own thoughts and the freedom to voice one’s honest opinion has given people the opportunity to be the controllers of their own information. Market places today are no longer full of monotones bombarding their consumers with information unbound. They are junctions of dynamic interchange of free dialogue and honest opinions. This is the precise reason why web has suddenly become the hub of networking communities, not to mention flourishing businesses.

So what does one mean by honest opinions?

Well, ‘honest opinions’ means speaking anything and everything one feels about a product/ an experience pertaining to his/her world. And people want to listen to them. People want to listen to them because they are ‘real’. And in today’s world only the ‘real’ thing sells. The number of sponsored review sites are an evidence of the fact that people first want to know what other people think about a particular commodity; only then do they want to go for it.

So much so that businesses are buying paid blogs and reviews with honest opinions to advertise their sites. So what started as a medium of self expression is now turning into one of the most dynamic forms of advertising. This is indeed catching rage because technically it has been observed that after employing this strategy, search engine ranking of a site has gone up. The traffic flowing on a site has increased and there has been an improvement in over all business of the site. So in a nutshell – what really buys consumer’s interest are blogs and opinions.

The world is finally flying high – all we need to do is take guard of its strings!

Summary: Do opinions really govern the dynamics of the web? Read on to know all of it and more!

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Why Blogs are so popular?

Posted by Sara | Blogging | Tuesday 1 September 2009 4:30 am

Why Blogs are so popularIf you are confused as to how blogs have been so popular and able to attract millions of people then this blog will surely provide some invaluable insights to you.

The success and popularity of blogs have allowed every one, without any discrimination, to be an integral part of the online world. The “equal platform” offered by blogs has allowed people from every part of the world to express and share their ideas, beliefs, and thoughts about almost every thing happening in today’s world.

These are just some of the reasons that have contributed to the popularity of blogs. Other noteworthy factors are ease of blogging, sharing of knowledge, benefiting from others’ knowledge, and the feel of communicating with the entire world without leaving the vicinity of home. The fact that blogs can be shared with like-minded people, any specific individual or community or with the entire world with just a few clicks of the mouse has encouraged more and more prospective bloggers to join the league of blogging.

It is important to note here that blogging in today’s world is not just restricted to personal blogging but also to corporate blogging. With more and more potential customers on the web, every business is trying its level best to create a distinctive niche for staying ahead in the competition.

In short, creating a blog and nurturing it with regular content updates increase a blogger’s chance to be popular and informed.

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