During a recent briefing by top officials of Internet giant Google, it is time to start changing directions if the growth strategy of your company does not involve building a strong online presence. The reason provided was because your company faces the very real possibility of eating the dust left behind by more aggressive competitors that are embracing the power of the World Wide Web.
Google predicted that between 2012 and 2015, 500 million new users from emerging markets—including the Philippines- will go online and this represents a potential for all companies online.
The World Wide Web was transforming small businesses as they now realize that their market can be quickly and affordably expanded beyond their home country by just being present online, thus they are diversifying their operations to include the Internet, said Ghislain Le Chatelier, regional head for small and medium businesses in Southeast Asia.
“Digital marketing helps small businesses look big. It allows them to scale, expand their reach and have access to new countries, new clients and markets. It also allows firms to be very efficient in terms of targeting customers,” says Le Chatelier.
Le Chatelier says Google is thus on hand to show that going online is not as difficult as small and medium firms may think. “Once they are online, they can join a four-week success plan to build and grow their business. SMBs can reach out to business partner teams in their home country that will help them expand, optimize and grow their online presence,” says Le Chatelier.
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