According to the IMRG Capgemini e-Retail Sales Index, online shopping reached its highest growth since June 2008. This massive boost is attributed to the warm weather and the World Cup.
IMRG spokeswoman Tina Spooner said the e-retail market in the United Kingdom has grown 14 percent that is in line with predictions for the year.
The index shows a 3 per cent sales increase in May, compared to April this year.
Preparations for the World Cup appear to have played their part, with alcohol sales up 23 per cent compared to last year and electrical goods up 13 per cent.
Online clothing sales rose in May, up 32 per cent compared to last year, fuelled by sportswear buying and warmer weather.
Capgemini spokesman Chris Webster said: “Throughout the history of the index we have seen a noticeable rise in sales of certain goods whenever there is a major sports tournament on.
“This year’s World Cup is no exception, with online retail as a whole growing by the highest level in two years and sectors such as clothing, alcohol and electricals rising rapidly.
E–retailers have already started to benefit from an increase in consumer spending as consumers are now confident of the economy as recession is now almost over.
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