If you, as an entrepreneur, have been blessed with a Family Business and want to make a loud statement about the business name you need to think twice. This is because there is no point in shouting it loud if the name does not gives a hint about what your business deals in, to the customers. However, things would have been different if the business name was Apple, Microsoft, or Wal-Mart but that’s not the case, so why insist?
You will be surprised to know that 76 percent of potential customers on the web will be entering keywords not for you, but in relevance with what your business does. This means that if you are a business ABC Ltd. and dealing in perfumes, you can expect customers to search with the words “perfumes”, “cheap perfumes”, or “best perfume seller” unless you are the number one perfume seller in the world and every one knows about this fact.
In addition to that, do make sure that your business website is updated on a regular basis with appealing, unique, fresh, and relevant content so that your business helps customers make informed decisions. This will help customers trust you more than ever and you will be reaping the true benefits of online marketing.
Furthermore, promote your business website in both online and offline ways. This may include banner promotion, email marketing, bookmark tools, corporate blogging, free gifts and contests, newsletters, and even press releases so that the world knows that you are running a business with which they can do business.
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