Twitter has reached a deal with Google to make its short messages become more visible on the Internet and boost its online presence.
Under the deal, tweets will show up with Google engine searches as soon as they are posted in the first half of the year to give Google access to the flow of Twitter’s 284 million users.
From now on, Google will go to search information on the Twitter web site and the process will become automatic.
Twitter is trying to expand its audience and generate more ad resources and is keen to make a strong statement with its online marketing efforts despite not making any profit in this year. Twitter said it will allow its advertisers to run ads on web sites outside its network. Twitter, which also provides data to Microsoft Corp.’s Bing search service and Yahoo! Inc., is trying to draw more people to its site as user growth slows. A few days back, Twitter announced deals to show advertising in Flipboard Inc.’s mobile application and with Yahoo Japan Corp.
The renewed relationship would benefit both companies “given Google’s desire for greater relevance on mobile and in real- time, and Twitter’s desire to extend reach and monetization,” Colin Sebastian, an analyst with Robert W Baird & Co., wrote in a note. The “new partnership would suggest Google is less likely to acquire Twitter,” he wrote.
Twitter rose 3.3% to $42.05 at 9:31 a.m. New York time. Through yesterday’s close, the stock had advanced 14% this year. Google added 0.3% to $527.50.