Thoughts are shared, debated, and dissected all over the world before a decision is being taken. The online platform has been helping consumers to make choices on the global experience of a product. Times are changing and for the better for consumers.
What has changed?
To begin with, the source of control is shifting dramatically. It is moving more rapidly to the consumer. The internet is quite like swapping stories around a campfire, only fizzier and better. A recent study of 475 active online consumers revealed that 91% of consumers rely on the Web to get current news or information and about 60% personalise their home pages by adding features like specific content feeds or RSS. Nearly 70% of these consumers read blogs regularly and about 67% regularly watch videos online. The fact is that the internet promises and delivers the fizziest array of entertainment and the most intense amount of information on any subject, with a degree of informality that represents true freedom and liberation for the consumer.
And not just that. Today, considering that the young consumers are becoming increasingly immune to clichéd prime-time television advertising and prefer to spend intimate, one-to-one time with their PCs, truly makes the internet the ‘hottest real estate’. The global economy has also made the notion of personal intellectual space a reality. And while we still lounge with the Sunday paper, the almost second-by-second frenzied analysis of relationship status on Facebook profiles faces us as a stark truth.
It has, therefore, become important for brands to come out of their comfort zones and stand the test of scrutiny based on buzz, opinion polls, and evaluations.
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