Despite the deepening recession, more than 540million pounds was spent on advertising and marketing in the year to March.
Official figures, slipped out as MPs concentrated on the swine flu epidemic, showed spending on television, press and radio advertising grew by 35 per cent to 211million pounds.
Digital marketing, which includes the internet, soared by 84 per cent to 40million pounds.
Other costs included ‘news and PR’, which rose by 52 per cent to 40.9million, while live events to spread government messages nearly trebled to 34.3million pounds.
Mark Lund, the chief executive of the Central Office of Information, which co-ordinates government advertising, marketing and communications, said: ‘ Government campaigns can help save lives and save money.
The huge rise was blamed on the cost of high profile ‘nanny state’ campaigns to tackle obesity, smoking and climate change.
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