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Link Building – Effective Marketing Form – Part 1

Posted by Sara | Marketing | Tuesday 23 February 2010 12:17 am
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Link Building - Effective Marketing Form – Part 1Creating a business website is one thing and maintaining it in the best possible way is the other and the most difficult thing. But things can be made easier with link building. Read on!

If your business has just entered the online world or your online business is struggling to beat the competition, it is time for you to emphasize on the effectiveness of link building.

Link building is nothing but getting other websites on the World Wide Web to link to your site. It is an equivalent of word-of-mouth advertising, which is very much effective and trusted of all marketing forms.

When a website links with your site, it makes a “recommendation” to the world that it “endorses” your site in a way. This obviously means that customers visiting your site trust you more and qualified leads are easy to be explored. It also means that your business does not need to run after potential customers and it is the other way around.

It is very important to note that link building is a long and continuing process. Therefore, it must be planned and implemented in a very careful manner with straightforward goals. Do not forget to remember that not all sites on which you apply for a link would respond positively. So aim for the better and for more! This means that if you have planned to get 100 links in a month’s time then submit your site to at least 500-600 sites. Anything better than 100 links would be better and rewarding!

In the second part of this two-part series, we would discuss link building in more detail.

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