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Ad creation arm added to ESPN strengths

Posted by Sara | Marketing | Friday 18 June 2010 2:05 am
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Ad creation arm added to ESPN strengthsESPN, a unit of The Walt Disney Company, has decided to give a go-ahead to the formation of CreativeWorks, which will be producing marketing campaigns with sports themes.

Ed Erhardt, president for ESPN customer marketing and sales, remarked that we have done this de facto when asked by people.

From Mediadecoder.blogs.nytimes.com:

In Tuesday’s New York Times, Stuart Elliott and Brian Stelter report that ESPN, a unit of The Walt Disney Company, has something new to share with media buyers at its upfront presentation Tuesday morning:

Among the announcements expected from ESPN executives is the formation of a unit, named CreativeWorks, that will produce for marketers campaigns with sports themes.

“Over the years, we’ve done this de facto, when people asked,” said Ed Erhardt, president for ESPN customer marketing and sales, for brands like Axe, Hewlett-Packard, Nissan, Toshiba and Vaseline.

CreativeWorks will be providing television and radio commercials, print advertisements, digitals ads, and mobile ads to marketers. Among the first clients of CreativeWorks is T-Mobile that will be launching commercials on television to appear during coverage of the finals of the National Basketball Association playoffs by ESPN.

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