Managing a multi-generational workforce

Posted by Sara | Marketing | Monday 7 November 2016 2:49 am

What Can I Do To Keep My Online Business Growing?

If you’ve decided to run an online business, now is the perfect time to implement strategies that will keep your company on the path to profound success. Luckily, there are numerous techniques you can implement to ensure that your Internet-based business increases its sphere of influence and authority in the online and offline domains. Utilize some or all of the strategies outlined below to get the growth process underway:


1. Utilizing Consulting Services.

One of the best ways to keep any type of business on the path to success and growth is by attaining assistance from industry professionals. This principle is as true for online businesses as any other type of company. Organizations like KEYGroup Consulting are pleased to provide clients with a wide range of brand-building services, including strategies for those who are managing a multi-generational workforce. This type of service can come in handy if you have web designers, content writers, and other staff members within a wide range of age groups.

2. Hire A Public Relations Firm.

While many online business owners know the efficacy of utilizing digital marketing services, not all of them have tapped into the power of hiring a public relations firm. Don’t commit this error. PR services are incredibly empowering because they enable you to interact with key media officials in a dynamic, brand-building way. Whether you’re trying to receive newspaper coverage, appear on an influential blog, or communicate with an authoritative journalist, a skilled PR professional will know which strategies to implement so you can realize your goal of drawing attention to your brand. There are hundreds of PR services you can implement to start growing your online business in a dynamic way. Some of them include:

• crisis communications
• press release
• brand strategy
• mobile apps
• motion graphics/video

3. Build Brand Ambassadors.

In addition to hiring a PR firm, make sure you get in the habit of building brand ambassadors. Brand ambassadors are satisfied customers who share the value and efficacy of your product or service line with the individuals in their social networks. There are numerous ways that you can motivate an enthusiastic client to share your brand with other people. For example, you can include Share Buttons on your website or blog. Every time readers/viewers click the button, they’ll be sharing your content with everyone in their online social networks.

Don’t Delay: Keep Your Online Business Growing Today!

If you want your online business to become as successful as possible, know that you can realize your vision. Utilize some or all of the simple business-building techniques outlined above to keep your Internet company on the path to perpetual growth!

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Small Business Needs: Finding the Right Marketing Firm

Posted by Sara | Marketing | Friday 3 July 2015 6:12 am

The needs ofsmall businesses differ from major corporations, as they need to use a more tactical approach to their marketing in order to get noticed. Many small businesses fail within the first year, often because they are unable to generate enough business. A thorough marketing plan can help you to better understand the market, andhiring the right firm can help you to create a marketing plan tailored to your needs. Not all marketing teams are created equal; understanding the differences between companies can help get your small business off of the ground. View Realtimeaffiliatemarketing to determine the facts of small business marketing, while comparing the firms in your area.

Small Business Needs Finding the Right Marketing Firm

  • Create an outline of your goals before you attempt to hire your firm. In this way, you’ll be able to find the firm that is best equipped to handle your exact needs. Without an overview of what you plan to achieve, all marketing firms will appear similar. The firm you choose should have experience in your field.
  • The marketing team you hire should work closely with your sales team to recognize your company’s full potential. They need the capability to create a well-planned approach, readily implemented by your staff. Therefore, your chosen firm should be willing to help your staff understand the new approach, while clearly communicating goals.
  • Determine your budget before you hire the firm, both with how much you intend to spend on the firm and with the marketing tools. Depending on the approach you decide upon for your marketing, you should expect to spend a few thousand dollars. Marketing firms can be equally expensive, so prepare your finances accordingly.
  • Try to find a small, niche PR firm, which will allow for solidarity. Small businesses require a firm familiar with its needs; small marketing firms have that capability.

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Benefits Of Trigger Mails-Why Use Trigger Electronic Emails For Business Promotion

Posted by Sara | Marketing | Saturday 20 June 2015 5:23 am

When it comes to maximizing returns on investment in the most effective way, there is no better way than Trigger mails.

Benefits Of Trigger Mails-Why Use Trigger Electronic Emails For Business Promotion

What Is A Trigger Mail?

Generally, emails are utilized with an emphasis on push marketing and they can be described as a one-to-many message. A trigger mail on the other hand is all about putting a custom template and data of users to send emails when specific events occur. In short, the event is what triggers the emails.

It is believed by leading industry experts that trigger emails have a better click through rate than traditional emails. Furthermore, these emails can promote lead nurturing and improved conversion as the emails have capabilities of adding dynamic messages and offers within the email content.

One of the best things about trigger electronic emails is that they are relevant, personalized, and contextual. For business owners, trigger electronic emails offer a unique advantage. Once created, trigger email campaigns can continue to run without the requirement of labor-intensive operations that are generally needed to send traditional email campaigns. If that was not all, these emails prove to be of great worth when it comes to maximizing conversions and brand awareness levels. They also prove beneficial for collecting and using data on consumer behavior.

These emails are sent in a direct way through a backend system or by using the services of an email service provider, generally via application program interface integration. It is worth noting here that the benefits of trigger mails are highly substantial though can be highly complex and customized in nature. This is the reason why you would need the professional services of a provider that specializes in trigger mails.

A good reason why these emails fare better than traditional emails is the fact that trigger emails are fundamentally a demonstration that a company pays attention and responds to needs and interests of existing and potential customers and customers come first for the company. Need more reasons?

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Improve SEO Ranking with Reliable Business Directory Submissions

Posted by Sara | Marketing | Thursday 21 May 2015 9:03 am

Are you struggling with organic link building challenges to take your SEO to the next level? If so, here is some information to get started with valuable link submission to adequate sources that can actually help in improving the SEO ranking. Directory submissions for long have remained the unbeatable option to boost the website visibility over the search engines. However, there are certain restrictions urging the need of adopting proper measures to get the equation right and actually derive benefit from the efforts. If you are looking for quality link building to an eminent SEO directory, Orange Linker is the ultimate choice. Below mentioned are some important aspects and benefits of premium link submissions to this directory.


Individual Webpage Submissions

Often many free directories allow multiple page submissions to the same directory. This repeated links can often be considered as black hat practices by the search engines. Opting for premium or paid link submission for one or two pages with completely different contents make room for quality SEO campaign to improve site rankings.

Freedom from Cluttered Affiliate Sites in the Directory

Several free directories allow random submissions for every website independent of the categorization rules. This can be a problem, as your link will be considered an anonymous submission being cluttered with several affiliate sites or the ones with too many advertisements.

Business Categories to Support Niche Based Submissions

The search engines analyze the different webpages for the link building before rating them for the SERP rankings. If the links to your website are mostly directed to irrelevant sources, it can affect your SEO rankings. When looking for business directory submission, the major concern for the webmasters is to find the best possible niche. With Orange Linker, you can avail about 14 different categories to consider your submissions.

In-Depth Screening before Active Link Approval

Most directories do not conduct thorough screening of the webpages and immediately place them for active links. The thorough manual screening and scrutiny of the webpage contents by the team members running the SEO directory makes room for improvisation and the website owner can be relaxed to have gained a quality link for improved SERP visibility.

Spam-Free Directory Submissions

This premium directory accepts your link submission and activation upon measuring your webpages on several parameters. This ensures your webpage will not be grouped under categories containing malicious contents or spam.

Bottom Line

When it comes to considering directory submissions, people mostly go through the dilemma after being attracted to the free directory providers. One of the serious problems with such sources is that you may not be getting the relevant category to submit link. Anonymous link submissions can spoil the quality of SEO program and cause problems with ratings from the search engines. No matter you are considering submissions to PR 9 links, but if the sources you are linking to the webpages are not relevant to the business niche, it can be marked as spam. Orange Linker- the premier choice for SEO link directory submissions offers manifold categories where you can place your website matching your business and contents.

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Zippers By The Yard

Posted by Sara | Marketing | Monday 11 May 2015 4:23 am

Whether you are looking for a replacement zipper, or for zippers to put on your corporate jackets, Zippershipper will be your first stop. They have a variety of sizes and styles, from invisible zippers on women’s clothing, to the heavy duty zippers for tents and other outdoor purposes.

Zippers By The Yard

They also carry zipper chain by the yard. What this will allow you to do is order the chain in the style you want, and then make the zippers yourself to whatever length is most useful for you. They can also make custom zippers in batches of 100, but by ordering zipper chain, you can easily customize your zippers for a large number of jackets or other corporate materials. To shop or just to find out more, go to http://www.zippershipper.com/zipper-chain-by-the-yard.

They also carry other types of sewing supplies, and if you are simply looking for a replacement, go to their site at www.zippershipper.com.

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Three Business Networking Strategies To Try

Posted by Brad Duchaine | Marketing | Thursday 16 April 2015 1:05 am

These days, business owners all over the world are interested in attaining excellent strategies that they can implement for the purpose of improving their bottom line and undergoing significant expansion. If this is your objective, it’s important to note that there are numerous things that you can do to make it happen. One of the greatest business strategies you can implement to keep your company going and growing is networking.

Three Business Networking Strategies To Try

Here are three techniques you can use to make the most of this strategy:

1. Use Social Media.

Social media has become a prime location through which business people connect with one another and form mutually profitable professional relationships. If you’re ready to start leveraging social media as a networking medium, jump right in by developing a top-notch profile on channels such as Twitter, Facebook, and LinkedIn. Your profile should include an up to date, attractive photo of yourself. You also shouldn’t hesitate to list some semi-personal information in the profile (such as your favorite football team). Once you develop your profile, start communicating with other individuals in your business sector and let things move forward from there!

2. Get A Mentor.

Although every business owner should have a mentor, it’s unfortunate to note that many do not. Having a mentor is important for numerous reasons, including the fact that they can provide you with detailed, personalized guidance that will help you succeed on a personal and professional level. Additionally, mentors are oftentimes experts at linking you in with all of the right people, whether these be potential business partners or clients. In recognizing the fact that getting a mentor can function as an excellent and effective networking endeavor, be sure that you’re making the most of this opportunity by finding one now.

3. Study The Networking Habits Of Successful People.

If you’re serious about making the most of networking, be sure to study how successful people utilized this business tool to their advantage. In many cases, you’ll be surprised to find what types of strategies and techniques successful business people have used to get connected to people who propelled their careers forward. When you start to put this strategy in motion, consider studying Delphi Financial Group CEO and philanthropist Robert Rosenkranz. Rosenkranz has attained extensive success in the business world and could likely provide you with some excellent networking advice and experiences.


When you’re ready to take your networking efforts to a new level of efficacy and excellence, note that the aforementioned three strategies can be of great benefit to you. By implementing some or all of them, you will likely find that you are able to meet the type of people who will help you become a more productive, powerful business person.

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Visa To Buy Online Marketing Vendor TrialPay

Posted by Brad Duchaine | Marketing | Wednesday 4 March 2015 6:01 am

Visa Inc., the payment card network, has announced that it is planning to buy marketing vendor TrialPay. It said the platform will provide retailers with another way to acquire customers. Terms of the deal were not disclosed. Visa expects the deal to close in the third quarter.

visa trialpay

Visa Inc. is thinking of improving the customer acquisition and loyalty tools it provides retailers by acquiring online marketing vendor TrialPay. The platform of TrialPay offers shopper checking out on the website of a participating store of n a physical store with a targeted free product offer in exchange for buying or trying a product or service from a TrialPay advertiser. The advertiser pays the retailer for the product given away when a consumer agrees to the conditions.

Visa hopes the acquisition helps deepen its ties with retailers, says Ramon Martin, the payment card network’s senior vice president of merchant sales and solutions. “TrialPay will strengthen our loyalty and offers platform, which we expect to become a strategic and competitive differentiator that can help merchants build customer loyalty and increase sales in both the digital and physical retail environments,” he says.

Terry Angelos, TrialPay’s co-founder and CEO, wrote in a blog post that the acquisition will not affect TrialPay’s relationships with retail customers, but once the deal closes the vendor may roll out additional offer and loyalty programs that build on the existing customer acquisition and loyalty infrastructure of Visa Inc.

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Three Digital Marketing Strategies You Should Use In 2015

Posted by Brad Duchaine | Marketing | Saturday 28 February 2015 5:51 am

As 2015 gains momentum, more and more businesses are striving to exceed the conversion rates they attained the previous year. If this is your professional objective, you should know that utilizing sound digital marketing principles can help you accomplish your goal. To get your conversion rates rising like you want them to, be sure to make use of these three strategies:

Three Digital Marketing Strategies You Should Use In 2015

1. Use One Digital Marketing Company For All Services.

One of the problems that many business owners run into when they start to use digital marketing strategies is that they use too many companies for different tasks. In some cases, a business might hire one company to handle their web design, another company to implement their social media marketing campaign, and a third company to cover their search engine optimization strategic plan. This makes the digital marketing process too complex. Instead of hiring multiple companies to complete various tasks, consider the value of using just one company to handle all of your needs. For example, a digital agency like Solid Cactus can implement call center services, web design and development strategies, email marketing services, social media optimization, and comparison shopping management for you.

2. Use Share Buttons On Your Blog.

As 2015 gains momentum, more and more business owners are recognizing the power of Share Buttons. With Share Buttons, visitors who come to your blog can share your posts with everyone in their social networks with a simple click of the button. This way, information about your brand can be broadcasted to hundreds and even thousands of people in a matter of moments. Thus Share Buttons are a great way for you to enlist your audience to advertise on your behalf.

3. Invest In Infographics.

Now as always, content is king in the world of digital marketing. However, what makes content worth reading to online audiences has changed. These days, more and more readers are looking for content that can be quickly scanned in order to extract the specific piece of information they want from it. In the past, the use of textual elements like bullets and numbered lists was an effective way to make content scannable. Now, however, infographics are a much more exciting and informative option. Infographics are colorful images that display statistical data and interesting facts about specific topics. By including them in your content, you can attract and retain the attention of your target market.


Business owners who are ready to experience ongoing growth and a stronger online presence in 2015 should note that sound digital marketing is the key to success. By using some or all of the online advertising techniques discussed above, you will likely find that your business attains the type of mind-blowing conversion rates you’ve been seeking.

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Twitter Reaches Deal With Google To Boost Online Presence

Posted by Brad Duchaine | Marketing,Online Presence | Friday 13 February 2015 12:00 am

Twitter has reached a deal with Google to make its short messages become more visible on the Internet and boost its online presence.

twitter google

Under the deal, tweets will show up with Google engine searches as soon as they are posted in the first half of the year to give Google access to the flow of Twitter’s 284 million users.

From now on, Google will go to search information on the Twitter web site and the process will become automatic.

Twitter is trying to expand its audience and generate more ad resources and is keen to make a strong statement with its online marketing efforts despite not making any profit in this year. Twitter said it will allow its advertisers to run ads on web sites outside its network. Twitter, which also provides data to Microsoft Corp.’s Bing search service and Yahoo! Inc., is trying to draw more people to its site as user growth slows. A few days back, Twitter announced deals to show advertising in Flipboard Inc.’s mobile application and with Yahoo Japan Corp.

The renewed relationship would benefit both companies “given Google’s desire for greater relevance on mobile and in real- time, and Twitter’s desire to extend reach and monetization,” Colin Sebastian, an analyst with Robert W Baird & Co., wrote in a note. The “new partnership would suggest Google is less likely to acquire Twitter,” he wrote.

Twitter rose 3.3% to $42.05 at 9:31 a.m. New York time. Through yesterday’s close, the stock had advanced 14% this year. Google added 0.3% to $527.50.

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Why To Explore Benefits Of Every Door Direct Mail Marketing?

Posted by Brad Duchaine | Marketing | Tuesday 10 February 2015 8:25 am

If you want to grow your offline or online business exponentially, there is no better than every door direct mail PSL marketing and pre-loaded templates and customizable products.

Why To Explore Benefits Of Every Door Direct Mail Marketing

This is not just because this is an affordable form of marketing, but also because it helps you enjoy freedom from hassles of designing, redesigning, and proofing every now and then. Not only this, these printing solutions allow your business to reap the advantages of postcards, flyers, brochures, posters, letterheads, business cards, greeting cards, and many more.

Advantages Of Direct Mail Marketing

A good direct marketing campaign is all about emphasizing on the promotion of a specific product or service. This is facilitated by calling on the customers to act, and this call of action may be about receiving further information or making a purchase or visiting a website.

Direct marketing allows a growth-oriented business to promote the products and services of a business directly. Moreover, it proves beneficial for a business to build relationships with new customers and explore new business opportunities and markets. Not only this, it can also be used for testing the appeal and unique selling proposition of a product or service.

The best part is that you can choose a reputed industry leader like Skies The Limit Printing. This online portal allows you to capitalize on the innumerable benefits afforded by the digital age. It can help you with careful planning and execution by allowing you to target specific group(s) of potential customers with tailored messages so that your business can become a beneficiary of direct marketing effectively. It does not matter whether you are a freelancer designer or artist or running a small or medium-sized business, you can easily and affordably access a comprehensive range of customizable marketing and printing solutions without putting a burden on your budget.

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Grow Income Exponentially With The Hottest Growing Franchises

Posted by Brad Duchaine | Marketing | Thursday 18 December 2014 1:33 am

One of the most popular ice cream stores on the market, Cold Stone Creamery is one of the hottest growing franchises on the market. A recognizable name, beloved brand and extensive marketing make this one of the best money-making business opportunities on the market. Understanding what it takes to get in on this opportunity is the first step in making cool profits.

Grow Income Exponentially With The Hottest Growing Franchises

Franchising vs. Independent Business Ownership

When deciding whether to start an independent business or buy a franchise, there are several factors to consider. While most new businesses fail within the first five years, franchises have an overwhelmingly high success rate. This is because franchises are businesses with established foundations, ongoing support and virtual road maps. Buying a franchise means that all of the kinks and bugs have been worked out, and you don’t have to make costly mistakes that can derail your investment.

Why Cold Stone Creamery?

In business since 1988, Cold Stone Creamery has more than 1,000 stores in the United States and 400 worldwide. With one of the lowest franchise fees in the food service industry, owning a Cold Stone Creamery is within reach of a wide range of franchisees. The Cold Stone franchise cost is $27,000 for the fee. Franchisees must also have a $250,000 net worth and 100,000 in liquid assets. These liquid assets cannot be financed. The franchisee will also need money for location leasing, building and staffing purposes. There are companies available that will finance all or part of the franchise fee. Most franchisees are able to open their locations within 12 months, and the average time to open is six months.

Cold Stone Creamery offers first class training with ongoing support. Franchisees are supported by local and regional managers who help to aid owners in their success. In addition, the company has an extensive public relations and marketing support team that will assist you in generating more business for your location. When you purchase the franchise, you will receive a dedicated manager who is tasked with making sure your location remains profitable and you have all of the tools you need.

When it comes to finding the best franchise for the money, Cold Stone Creamery offers the hottest profits on the market. Whether you are opening your first business or embarking on yet another entrepreneurial venture, Cold Stone Creamery is an excellent choice that will bring in huge profits.

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Using Email Marketing Online

Posted by Sara | Marketing | Tuesday 24 June 2014 3:45 am

When businesses want to improve the traffic to their website, they need to use email marketing for 1ShoppingCart or other online merchant houses. The marketing for a website is what brings in new readers. Customers cannot find a website on their own and a short email that markets the business to new leads will change the amount of traffic coming to the business.

Using Email Marketing Online

New Leads

Finding new leads is something that should be done by every new business, and they can use email to make sure they are connecting with new customers. Customers may not read the first email, but a persistent email campaign can make it easy for the customer to eventually gain interest in the site.


When emails offer deals to the customers, the conversion rate for the customers is going to rise. Everyone likes to save some money, and they can enjoy those savings with a coupon that was embedded in an email. Businesses do not have to offer deals that are too good, but they can offer something simple to help entice new customers. The customers will not always get a good deal, but they will get started as a loyal customer of the business.


A persistent email campaign does not always have to use many emails to get the attention of a customer. Customers are less likely to send these emails to their junk folder if the emails are well composed. The composition of the email helps the customer respect the business, and the artwork in the email may be enough to help the customer visit the business.

Sending an email once a month is more than enough to show customers that they are valued by the business. Sending these emails too much can turn customers off to the business as they get the impression that the spam will never stop.

When customers are being recruited for the business, emails must be used to make sure that the customers are always in the loop. A new deal or new product is something that the customer can be informed of in the email, and they will eventually come around during the email campaign.

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Search Engine Optimization-Benefits Of Website Optimization

Posted by Sara | Marketing,Online Presence | Monday 2 September 2013 10:53 pm

If you are just starting out in the world of online marketing, emphasizing on the benefits of website optimization could be helpful to you in limitless ways. This is simply search engine optimization is an incredible gift for any business owner that keeps on giving.

One of the biggest advantages of website optimization and marketing is that organic listings are generally free. Furthermore, use of reporting tools and analytics can prove to be extremely useful in experiencing a clear cut improvement in site traffic, which ultimately leads to increased goodwill, more sales, improved conversion of leads into sales, more profits, and better returns on investments. In addition to these advantages, the services of an expert like Ryan Deiss can be hired to bring thousands of visitors to the website of your business every day.

Search Engine Optimization-Benefits Of Website Optimization

By hiring the services of a professional online marketer, you can even extend the reach of your business to explore new markets and customers that may have been previously unexplored or unknown.

In other words, online companies and marketers (such as Perry Belcher) can help your business to become more competitive than ever so that it not only survives competition but emerges as a clear winner. This can even help you access and reap the advantages of automated software applications like Infusionsoft that can accommodate any CRM electronic commerce, social media, and electronic mail marketing requirements of a business owner.

Online marketing experts can even assist you with linking the lead pages of your website with online campaigns, search engine marketing tools, and social media as they are commonly visited by existing and potential customers of your business. If that was not all, these dedicated and customized services can also be availed to identify requirements and preferences of customers and their interests so that lead pages and high-response campaigns can target them to create and sustain mutually-beneficial business relationships.

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Text Message Marketing Services-Extending Reach Of Businesses

Posted by Sara | Marketing | Thursday 29 August 2013 9:45 am

In today’s cutthroat marketplace, it is important for every business to extend its reach to the customers at the lowest price possible. Moreover, this reach should be effective enough to help the business justify its existence and reason of continuity–profits in the short as well as the long run. This is exactly where text message marketing comes into the picture.

Text Message Marketing Services-Extending Reach Of Businesses

One of the biggest advantages of text message marketing solutions is that statistics demonstrate that almost 97 percent of text messages are read as compared to 10-12 percent of Facebook posts and 20-25 percent of emails. The best thing is that text messages are usually read within 10-60 seconds of the receipt, which means that promotional message reaches the intended recipients in a few seconds. Since text marketing involves use of very few words though highly appealing and impactful, their use is what is driving the global economy in the recession-hit marketplace of today.

If that was not all, you as a business owner would be glad to know that mobile coupons are 10-15 times more likely to be redeemed as compared to traditional coupons. With more than 320 million wireless subscribers in the United States alone and text marketing one of the largest mobile marketing channels, there is everything to gain and nothing to lose from a business’s perspective when it comes to making profits.

The best thing is that accessing this extremely profit-making tool called text message marketing can be availed by even small businesses. By contacting a reputed provider of these services like text message marketing service from Club Texting, a business owner can give a huge lift to the prospects of the business operated by and under him.

All in all, text message marketing is the future of marketing and if you avoid or delay in accepting this fact that is hugely and rightly supported by statistics, it is a loss for your business and a huge gain for your competitors.

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