BlackBerry-maker Research in Motion (RIM) all set to launch its PlayBook in India, a move that is expected to intensify competition with the likes of Apple’s iPad and Samsung’s Galaxy Tab in the fray.
The PlayBook is scheduled to be launched in 16 countries, including the UK, Netherlands, Hong Kong, Australia, UAE and India, according to website of the company.
Globally, PlayBook is available at USD 499, USD 599 and USD 699 for the 16GB, 32GB and 64GB versions, respectively.
Since the launch of Apple’s iPad, the tablet market is witnessing huge competition, with new contenders launching their devices. A tablet PC, though smaller in size, has PC-like functionalities.
Apple’s rival in the computing space, Dell had launched the ”Streak” last year in India, while homegrown telecom handset makers like Spice and Olive have also launched similar devices at much lower price points.
The BlackBerry tablet has received a mixed response from the markets where it has been launched. According to reports, unlike rival iPad, which sold like hot cakes on its launch in April last year, the PlayBook just sold 50,000 copies in the first week of its launch on April 19 in the US and Canada.
BlackBerry has over one million users in India and RIM would target them.
The price in India may range between Rs 22,000 and Rs 32,000, depending upon its storage capacity, from 16 GB to 64 GB.
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