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Toy Story 3 could spur summer sales for Hollywood

Posted by Sara | Online Shopping,Opinion | Thursday 17 June 2010 3:43 am
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Toy Story 3 could spur summer sales for HollywoodBig-budget disappointments and the lack of a single blockbuster comedy has put off grumpy moviegoers, a truth which is evident from the fact that Memorial Day weekend attendance was the lowest since 1993.

Sony’s remake of “The Karate Kid” surprised many with collections of $56 million in North America over the last few days and Toy Story 3 is expected to help cash counters go ringing.

From Economictimes.indiatimes.com:

Kevin Goetz, chief executive of Screen Engine, a marketing and research consulting firm that specializes in entertainment, says viewers increasingly reserve their ticket purchases for pictures that promise something truly special, whether that means amazing visual effects or extraordinary reviews.

“If you don’t have a product that delivers in a unique and powerful way, then certainly the messaging has to do that,” Mr. Goetz said.

A variety of other factors may be holding back the box office, including blowback from consumers over higher ticket prices. Perversely, the improving economy may have taken the edge off ticket sales that were buoyed last year, when filmgoers sought a relatively cheap diversion from financial woes.

But the primary reason is most likely ho-hum movies. In the last few weeks, Hollywood’s offerings have lacked luster. “Sex and the City 2” got some of the worst reviews in memory for Warner Brothers, while “Prince of Persia: The Sands of Time” from Walt Disney was received with a collective shrug.

Dennis Rice, a marketing consultant who previously ran Disney’s publicity operation, said it is all about changing the mood in context of the entertainment business.

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