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Business Of Celebrity Endorsements Changed By Twitter

Posted by Sara | Opinion | Friday 18 November 2011 4:35 am
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Business Of Celebrity Endorsements Changed By Twitter

Twitter has changed the way celebrities handle their promotions and some of the popular Twitter celebrities include Rapper Snoop Dogg, Actress Tori Spelling, and reality TV star Khloe Kardashian.

“Want to know how Old Navy makes your butt look scary good? Ask a Kardashian,” the reality TV star Kardashian tweeted, on the social media website.

From news.yahoo.com:

These celebs aren’t just writing about family cars and fashion choices for the heck of it. Stars can get paid big bucks — sometimes $10,000 or more per post — to pontificate about clothes, cars and movies in the 140 characters or less allowed per tweet.

Twitter, which in its five-year existence has reshaped how people shop, vote and start revolutions, is now changing the business of celebrity endorsements. Just as Match.com and eHarmony pair up singles for dates, a growing number of startup firms are hooking up companies with stars who get paid to praise products to their thousands — sometimes millions — of Twitter followers.

“I’m looking to hire a (hash)winning INTERN with (hash)TigerBlood,” tweeted Charlie Sheen, who had just recently signed up for Twitter and now has more than 5 million followers.

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